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"Vili's" Proprietor, Vili Milisits, arrived in Australia on 6th
Jan 1958 aged 9. He and his family fled communist Hungary, with
little more than his clothes. After a year in a Red Cross Refugee
Camp in Austria and a long wait in England, their application for
refugee status to Australia was finally accepted. The family was
thrilled to be making a fresh start in a new country after the hardships
that they endured throughout the revolution and war.
Arriving in Australia, the family reunited in Adelaide after being
separated during the immigration process. Vili attended the local
public school in his area, St Joseph’s Primary where he struggled
to master the English language, excelled at maths and loved playing
soccer.
At 14 years of age, he was sent out to work, to bring money into
the family. He completed his apprenticeship at a local continental
bakery. Once qualified at 18 years, Vili commenced his own business,
leasing equipment and employing his fiancée and mother part-time.
It was a high quality continental cake bakery, with emphasis on
high quality using premium ingredients. With $50 capital, and by
selling his car for the first week’s stock, Vili’s dream of owning
his business began. He started this business on the 6th Jan 1968
aged 19, just ten years to the day after arriving in Australia.
Later, at the request of his sister who sold his products, he decided
to make pies, pasties and sausage rolls for her to sell in her snack
bar, rather than have her purchase them from elsewhere. He re-fashioned
the traditional Aussie pie and pasty to make it acceptable to people
from all backgrounds. This was not immediately successful. It took
some time to educate consumers away from the traditional 'aussie'
products. Drawing on his background of continental pastry training
he transformed the crust to a light flaky pastry. He uses only 100%
Australian beef in his pies, and requests only choice cuts of meat.
It took until 1990 for Vili’s to expand from the original homemade
bakery to the modern export facility we have today. However, some
aspects will never change. Our products are still hand made, using
the freshest ingredients, including vegetables grown especially
for Vili’s. Although continental cakes and yeast products are still
a key part of our business the pies have taken place as our premium-selling
product through innovation of new flavours, drawn from Europe, Asia
and our Aboriginal Bush Tucker.
“Daring to be different” has set us apart from the rest.
Vili trains his own staff and is a “hands-on” type of employer who
works alongside his workers - It is not a business that can be run
from an office. He encourages pride in the business and the employees
are proud to be a part of a successful team.
Vili Milisits is honoured to have been awarded;
- South Australian and Northern Territory Business Award 1994-95
- Telstra Awards 1995-96
- Youth Employment Award
- Marketer of the Year 2001
- Advisor to the South Australian Government on Health and Hygiene Standards
- Advisor to the South Australian Government on Export and Marketing
- Advisor to the Government on Food Adelaide and Tasting Australia (an Export Group)
- Advisor to the Reserve Bank of Australia
- Is a Patron and active supporter of numerous Charities
- Gives weekly motivational talks in life values to youth, and is in demand as a Guest Speaker, both at local and Government Level
Vili’s is known in the market place for being a sought-after product
of high quality, a standard which Vili has always striven for, since
commencing the business in 1968. Vili and his wife Rosemary are
proud to have taken the business from strength to strength. Their
son , Simon and daughter Alison are actively involved in the management,
with Simon being in International Sales, and Alison as State Manager
of New South Wales and the Australian Capital Territory.
Vili’s Pies are now enjoyed nationally and internationally, in Asia, Europe, the Pacific and in the U.S.A.
Through innovation, quality products and customer service we believe you will always “Taste the Difference”
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