The Vili’s Story Piecing Together the Pie

Success that comes from hard work, commitment and care.

The Vili’s story of success from humble beginnings to an iconic South Australian business is one that tugs on the heart strings. Vili’s father arrived in Adelaide in 1956, escaping the Hungarian revolution, all his belongings in one old suitcase tied together with a belt.

Survival was paramount, education was unnecessary. Both Vili’s parents had been chefs in Hungary, so creating food was already a seed that had taken hold and was starting to grow. As soon as Vili was old enough, he went to work at a local bakery at the ripe age of 14 to help support his family.

With hard work, commitment and passion, Vili and Rosemary, life and business partners, established a business that was to eventually become one of South Australia’s great success stories, distributing nationally and exporting to 24 countries globally.

Giving back to the community.

Deeply grateful for the opportunities given to them in Australia and aware of their community’s needs, they recognised the importance of giving back to the community that supported them on their journey. They have actively contributed to the development of their industry and to the prosperity of their working community.

They employ 360 staff with HR policies that support youth and mature age employment. Disadvantaged people make up 10% of their workforce. They support 57 charities and Rosemary has taken an active role serving on the board of 12 of these charities.

Today Vili still works 5-7 days a week, alongside his staff, showing the same passion and care for his products that he did almost 50 years ago when he began. You’ll find him rolling dough in the bakery, serving food at the café during lunch and chatting with his customers. Pop in to our café and say hello one day.
 

Family photo in Hungary

1951

Family photo in Hungary. Vili is in the front row on far left, at age 3 years

The Milisits Family in Hungary following World War II. Vili's Father had been detained in a concentration camp after having been caught in the resistance movement so he is not in this family photo.

Family photo in Hungary

1960

Family photo, reunited in Adelaide. Villi on far left, age 11

The Milisits Family escaped the Hungarian Revolution and reunited in Adelaide.

Family photo in Hungary

1967

The Early Days - Rosemary & Vili

Vili and Rosemary's engagement. They met whilst Rosemary was working as a nurse. Rosemary joined Vili soon after at their first continental cake shop in Adelaide.

Family photo in Hungary

1978

Early Days in the Old Bakery

Vili's first contintental bakery, making pies, pasties and cakes.

 

Family photo in Hungary

1995

Vili with Dean Brown ( SA Premier ) & Wolf Blass

Vili's started making Halal products for export and developed a new section of the bakery for this purpose. The building was repened by the SA Premier Dean Brown.

Family photo in Hungary

1995

Rosemary & Vili at TEDA, China

Having begun export to Asia, Vili and Rosemary visited TEDA for a business tour just outside Bejing, to discuss export to China. 

 

Family photo in Hungary

1997

Norwood SANFL Premiership Win

From his early days as a young 12 year old Norwood supporter, picking up cans and bottles at the oval for pocket money, to becoming a major sponsor and a joyful moment winning the SANFL Premiership.

Family photo in Hungary

1998

Variety Bash Car

Vili's Bakery has been a supporter of the Variety Club for more than 20 years.

 

Family photo in Hungary

2000

Sydney 2000. Vili meeting Muhammad Ali

During the Sydney 2000 Olympics when Muhammad Ali visited Adelaide for a business luncheon. Both Rosemary and Vili met Ali and were gifted a boxing glove from Ali's match in Manila. Vili's café in Mile End displays many memorablia items collected over the business' lifetime. 

Family photo in Hungary

2000

Judging At The Food & Fibre Awards

Vili's Bakery won Business of the Year in SA in 1994 and Vili served on several government boards for improvement in food heath and hygiene, youth and mature age employment.

Family photo in Hungary

2001

WHO Magazine Article " Upper Crust "

Vili's contribution to SA Business Development, the food industry, the export market and their philosophies on integrating a work force that has all ages working well together. 

Family photo in Hungary

2001

Vili " Flying The Flag "

Vili's Bakery now exports to 24 countries around the world.

 

Family photo in Hungary

2002

Couldn`t You Go A Vili`s Poster

Simple and effective, a picture and five words says a thousand. This award winning slogan "Couldn’t you go a Vili's" was a huge success. 

Family photo in Hungary

2003

Premier's Food Awards

Vili's Cakes sponsoring the Leadership Through Innovation Award at the Premier's Food Awards in 2003.

 

Family photo in Hungary

2005

Relaxing moments!

When he's not working, Vili loves fishing in South Australia's pristine waters of Gulf St Vincent and Spencer Gulf. King George Whiting is a favourite!

Family photo in Hungary

2005

Rosemary With Adelaide Lord Mayor at the Town Hall

The Vili's Family from their own humble beginnings, understand the importance of supporting and giving back to their community. They support 57 charities and Rosemary has served on 12 of these charity boards.

Family photo in Hungary

2006

Australia Day with South Australian Premier Mike Rann

Cutting the cake that Vili's Bakery has supplied for over 20 years at the Australia Day event in Elder Park. Vili's give out cake and 3000 biscuits to the crowd on the day!

Family photo in Hungary

2006

SA Life Magazine

SA Life did a story on Vili's Bakery - one of South Australia's iconic brands now exporting to 24 countries globally.

 

Family photo in Hungary

2009

Vili`s UK Office in the snow

Vili's UK office just outside London, responsible for distribution throughout Europe.

 

Family photo in Hungary

2010

Archibald Prize Painting

Hanging in the entrance foyer of the Adelaide office. Local SA Artist Dale Chen received the Archibald prize.

 

Family photo in Hungary

2010

Australia Day Parade

As proud Australians, both Rosemary and Vili were awarded an OAM in 2005 for their contribution to business development and their community.

Family photo in Hungary

2011

Vili with Tony Abbott ( Opposition Leader ) in the bakery

Three Australian Prime Ministers have taken an industry tour at Vili's Bakery to witness the production process in action. Vili's Bakery is a private business and have internally funded growth and expansion. With their export business reaching 24 countires, our leaders wanted an insight into how they achieved that!

Family photo in Hungary

2017

Vili's supports SIDS and Kids SA

Vili's Family Bakery supports SIDS and Kids SA who are dedicated to saving the lives of babies and children during pregnancy, birth, infancy and childhood and supporting bereaved families.